Delegate, Focus, and GROW Your Business

How to Know When You’re Ready to Write an e-Book

Whether you’ve always had a secret fantasy of publishing your own book, or you never fancied yourself a writer, writing an e-book can be a great way to reach out to your customers, connect with others in your industry who are passionate about your field, or a way to put solutions out in the world for existing problems.

Here are a few signs that you might be ready to write (and publish!) an e-book.

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How Often Should You Blog?

Keeping up with a blog for your business is one of the easiest ways to connect with your customers, improve your search rankings, and is a great way for people to get to know more about your product and your company.

Although all of those things are great, blogging can take up a lot of your time. You want to make sure that you are writing about things that your customers will actually be interested in, and that your content doesn’t have spelling or grammatical errors. And as we all know, many of us don’t have the time to properly dedicate to doing this every single day. So, how often should you blog for it be effective?

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The 3 Most Common Mistakes on a Press Release

If you have a new product, service, or event that your business is offering and you want to tell the world (or at least your city) about it, then you’ll want to ensure that you are crafting a perfect press release to spread the word.

But press releases are notoriously tricky to write. You have to make sure that you not only get all of the right information in there and that the document is free of spelling and grammar issues, but also that the press release captures the attention of the media outlet that you are sending it to.

Here are the three most common mistakes when writing a press release (and here’s how to avoid them).

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What Makes a Good Logo?

Though it may seem small, a logo is one of the most important things for your brand and your business. A logo sets the tone for your business, and will be posted on your website, your social media accounts, business cards, and more. Your logo will be how your clients recognize you, and will be one of the first impressions of your business that new clients will see. But what makes a good logo? And how do you find a good graphic designer to help you create one? Here are some tips for envisioning and creating a great logo.

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3 Keys to Meet the Needs of Today’s Digital Consumer

Today, companies of all sizes are failing to understand the needs and wants of their customers, a common mistake that can impact future sales and growth. And with more and more options at our disposal, customer loyalty can be fleeting, which is why companies must do everything in the digital consumer’s power to remain top of mind.

Indeed, today’s digital consumers have the whole world at their fingertips — and companies that fail to adapt to ever-changing expectations and desires will get left behind. In order to win over customers and keep them coming back again and again, you’ve got to give them what they want — how they want it.

Nowadays, that means having a bona fide online presence and offering the ability to shop, make payments and seek out customer support through a seamless digital means. Ultimately, there’s a whole book to be written about the different and evolving strategies to keep pace with today’s digital consumer. But the following three factors are among the most critical. Keep these in mind and you’ll be able to not just survive — but thrive — in the modern marketplace.

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Top 5 Home Businesses that Hire Virtual Assistants

Virtual assistants are the key to success for many home businesses. Those who work from a home office to save on overhead can still get the help they need to grow their business through digital communication. Virtual assistants offer flexibility, a wide variety of skills and low risk for home business entrepreneurs. Here are five of the top home businesses that use virtual assistants to grow their business.

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