Delegate, Focus, and GROW Your Business

The Basics of Writing Copy for Your Website

You might not be the next Ernest Hemingway, but you might be able to take a crack at your web content for your company’s website. Web writing is a kind of writing that is still relatively new, and a style of writing that is constantly evolving with the rapidly changing Internet.

Your website is the modern-day equivalent of knocking on doors for the traveling salesman of decades’ past. While we generally don’t go door-to-door to sell goods and services anymore, the same sales skills still apply: You want to put your best foot forward, you want to show the customer what kinds of products/ services you offer, and you want to make sure that they remember your company’s name at the end of the pitch.

A well-written website has the capability to wow your potential customers and get them to sign up for more information about your company and potentially order product or schedule a service. A poorly written website has the capability to turn your customers off quickly and make them never come back again, which is why it’s so crucial to get it right the first time.

Here are a few tips for writing copy for your website that will leave your customers wanting more.

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Spring Cleaning for Your Business: 3 Things to Do to Get More Organized

Spring is in the air! The birds are singing again, the snow is finally melting, and the weather is finally warm enough to walk outside without all your winter garb.

In all of the excitement for a new season to begin, it’s only natural that you should want to clean and organize your whole life to get ready for the warmer weather. Your home is an obvious place to get started—the windows will need washing, the siding will need power washing, and the garden will need tending to—but how can you also get your business organized during this season of renewal?

Here are some tips to do a little bit of spring cleaning for your business. Try one or try them all to get a renewed sense of motivation in your business!

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The 3 Benefits of Hiring a Virtual Assistant

Whether you’re a business owner, busy executive, entrepreneur, coach, or a consultant, chances are: your work is very busy.  Not only is your work life busy, but it’s likely that you also have tons of responsibilities outside your working hours—from date nights with your spouse to book club nights with the gals to picking up your kids from soccer practice—and life never seems to slow down.

Everyone is always talking about achieving the perfect work-life balance, but if you can’t seem to ever stop answering emails and the work keeps cutting into your home life, then maybe it’s time to make a change.

Hiring a virtual assistant is a great way to keep on top of everything in your work life while also making more room for what matters: your friends, your family, those movies you’ve been meaning to see, that book you put down six months ago, that room that needs redecorating.

In addition to giving you a better work-life balance, here are three benefits of hiring a virtual assistant.

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Winning Over Virtual Consumers

In the early days of online selling, it was enough to just show up with a great product and commitment to customer service. Today’s online consumers have more options and are more skeptical to buy from just any company. In order to win over virtual consumers, companies need to compete heavily by value instead of price. In fact, according to the Customers 2020 Report by Walker, customer experience will overtake price and product as the key brand differentiator.

Here’s a look at how businesses can expand beyond customer care and service, and focus on a commitment to the customer experience to revolutionize their business.

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How to Plan for a Vacation When You’re Self-Employed

Vacations are your chance to truly get away from it all—your phone, your computer, your meetings, your commute, and house hold responsibilities. But why does it take so much work to get prepared for a vacation, especially when you’re self-employed?

In addition to worrying about getting to the airport on time, fitting everything in your bag, and making sure you have someone available to water your plants and check the mail, if you’re self-employed or you own a business you also have to make sure everything is prepared to be temporarily closed down or that someone is there to fill in as temporary boss.

Here are a few tips on planning for a vacation when you’re self-employed.

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The 4 Rules of Customer Support

You’ve always heard that the customer is always right, but as it turns out—customer service is always a bit more complicated than that. Whether you’ve been in business for 20 years or two days, it’s always a good idea to remind yourself how to effectively, efficiently, and professionally assist your customers if there’s a problem or if they have a question.

Here are 4 golden rules of customer support that you’ll always need to follow.

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