Delegate, Focus, and GROW Your Business

Make Your Website WORK for You

Bondi Blue Imac in the wilderness
So you have a website, you’ve implemented some search engine optimization, and now you’re done – right? Wrong!

Regular maintenance of your website is crucial to help new customers find you and encourage current customers to come back often. When working with your website developer, you should talk about a plan for ongoing maintenance. This plan can then be worked on by you and your virtual assistant.

Here are some of the things you should consider:

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Hop On the Social Media Express

Harlaxton
Not using social media for your business? You are missing out on an important (and FREE!) way to connect with your current and future customers. The most popular social media tools are Blogging, Facebook, Twitter and LinkedIn and you can get started with a little help.

Before joining the CVA team, I was active on Facebook and LinkedIn, but had little experience with Twitter. All I really knew about it was the Ashton Kutcher was the first person to gain a million followers – even beating CNN! I now manage social media for several of my clients and have a great time connecting with their customers. I answer questions, publicize new blog posts, invite people to events, and link to other information from around the web that I know our customers will enjoy.

Not convinced of the power of social media? Consider these social media statistics from econsultancy.com.

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Build It & They Will Come?

Field of Summer Walk

I’m sure everyone’s seen the Kevin Costner flick Field of Dreams, with the great line; If they build it, they will come. Great for a movie, but not so true when it comes to your website. You can’t just design a site, put it on the web and wait for people to find you. You need to optimize your page so people will find you.

One of the best ways is to work on your SEO – Search Engine Optimization. The better optimized the page is, the higher a ranking it will achieve in major search engine results. Why is that important? In today’s world people have very short attention spans, so if your site doesn’t come up on the first or second page of a Google or Yahoo search, you may be lost forever. Don’t know much about SEO? That’s why you bring aboard a team to help you. At CVA, we are well-versed in techniques to help you improve your SEO.

I’m currently working with two of my clients to improve their SEO and we’ve already seen great results, moving up the ranks every day!

Here are my top tips to help you improve your SEO:

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Reflect on Your Business & Think Big!

We’re half-way through the year (can you believe it!) and now is the perfect time to take a hard look at your business to see how you’re doing. Are you on track to meet your goals? Do you have plans in place to ensure you have a steady income stream? Is your marketing working? Does your website need an overhaul?

I’ve spent the week working with clients on this very task and we’ve put in place some great strategies! Here are some top tips you can use to improve your business performance.

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Missing the Webinar Boat?

Enchantress
If you aren’t using webinars to promote your business you are missing out. Webinars are more popular than ever but not everyone uses them and I just don’t get it.

Webinars happen in real time over the internet and users participate by logging in to see content and using their computer speakers for phone for audio. Participants can also interact through chats, file sharing, submitting questions or polling, raising hands and more. Sounds fun doesn’t it? Way better than just running a telephone event. Plus you can record it for playback later, or sell it as a new product! They are easy to set-up, and you can even run them for FREE! So what are you waiting for?

How can you get started?

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Take Your Content to the Next Level with Professional Writers

Telling people you are a writer, or even entering “Writer” on an application form, usually conjures images in the heads of the people doing the asking of Stephen King behind a manual typewriter churning out fiction for the masses, or of some starving poet in a tiny apartment writing for the love of it all.

There are those writers, to be sure, but there are also thousands of writers crafting copy for Web sites, submitting killer press releases, and creating blogs that change opinions and sell products. These are the professionals who know words inside out, and who are able to say exactly whatever it is you want to say in ways you didn’t know existed until you read them. Most people can type a few sentences if needed, but to truly make an impact on your intended audience, you need a writer.

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