Ranking high with the search engines is critical for any website. Search engines are the go-to spot to find what you need on the Internet. Google, Bing and Yahoo set the standards that determine which websites will come to the top of the heap and be listed on the first few pages of any particular search. Although there are several pieces of information they use in determining that ranking, there is one that is more important than all the rest – and that is using unique content.
As much as we might like to repurpose written content, when you’re dealing with online content, re-using any content from your website or from any other website on the Internet will hurt you, more than help you. The little bit of time it might save you, won’t be worth the negative affect it would have on your search engine rankings.
Your blog can address the same subject multiple times over; that’s not a problem. The problem arises when you use the same wording from a previous post or the same subheadings or title. Search engines aren’t just comparing the content on your website against other people’s websites. Duplicate content is duplicate content, even if that content comes from two different pages on the same website or from a blog post you did last year versus one you posted this year. If you used the same title on two different blog posts, the search engines would look at the matching titles and put a strike against you for duplicate content.
Making a few changes the wording here and there in an article doesn’t make it ‘unique content.’ It will only make a little ‘less’ unique content. The best way to avoid poor rankings due to duplicate content is to always have your copy writing done fresh for every webpage and every article you post on the Internet.
Many Virtual Assistants provide ongoing unique content for posting on their client’s blogs. Others provide website copy writing services to website designers. Professional Virtual Assistants understand the importance of provide totally unique content. There are also services available like Copyscape.com that you or your Virtual Assistant can use to verify that your content is unique, regardless of the source.
If you really want to improve your website’s ranking with the search engines, using totally unique content is essential.