Delegate, Focus, and GROW Your Business

Dependability Is the Key

standing out

When it comes to hiring a virtual assistant, you want dependability –– you want to be sure that they will be there when you need them.  The last thing you need in your hectic business life is someone you can’t count on.

My client, a Vedic astrologer and relationship coach, tried many times to find the right company/VA who could make her feel as though she was being taken care of and that she and her business mattered. She was looking for dependability and couldn’t seem to find it anyplace. When I first began working with this client, a portion of her business tasks were still being performed by another VA team. They handled the email marketing aspect of her business, while I took care of the web aspects. As as we worked together, there were times when she would ask me to step in on these email tasks. This happened mainly because of the lack of dependability in her other team. And then there were the mistakes that began to creep in that affected her business. Eventually, I began taking over all of her email marketing tasks.

Initially, we implemented a system of task procedures for her newsletter mailings. I started by sending her a quick response when I received the content. Also, I gave her an estimated time for the draft setup and when she could expect to see a test of the newsletter. This helped to assure her that the task was being handled in a timely fashion. Sending her a test email allowed her to make sure the correct content was going out. Once she approved the email, I scheduled it to be sent. Over time, using this process created a great deal of trust between us and reassured the client that her business was in good hands.

The biggest reason the client has given me all this extra responsibility is that I was there for her when she called. And if for any reason she couldn’t reach me, she knew she could always reach out to her client advocate to resolve any issues and get assistance. She wasn’t left high and dry at the end of the day. The way we’re trained in client communications at CVA, the client never goes without a response. We make it a priority to take care of our clients, and they know that we’re there for them.

One of the things I think is key in any client/VA relationship  is being able to have trust. No matter the business, the client, or the assistant, a solid relationship cannot flourish unless security and trust can be established.

Photo Credit: Renjith Krishnan

Posted on August 6th, 2014 by Aimee Sadler, Virtual Assistant

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