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The Two Big Benefits of Social Media Networking

Social media has at this point entered into every single space of our lives. From our jobs to our concerts to our kids’ recitals, social media is a ubiquitous part of modern life. While it’s debated whether or not this is a good or bad thing, we can all agree that social media is definitely part of nearly everything we do, including networking.

Networking used to mean standing around in a hotel ballroom handing out business cards and casually sipping on a glass of wine. This still happens at many conferences, but a big chunk of where the hot and heavy networking is happening these days is online. Many people are networking on the professional social media tool LinkedIn—and its benefits are debated by professionals—but a lot of social media networking is also happening on Twitter, Facebook, and even Instagram.

Let’s go over a couple of major benefits of social media networking and how you can use it to your advantage.

1. You Don’t Have to Leave Your House

The most obvious benefit of social media networking is that you don’t have to put on pants, leave the house, and pay to enter an official networking event. You also don’t have to register for a really expensive conference. And while, yes, it is important to leave your house every once in a while and interact with other humans face-to-face, just having to go into your office and log into the computer is a huge benefit for those who are introverted, don’t have the money to pay for expensive conferences, or who are bound to their homes for whatever reason.

2. You Can Make Powerful Connections with Anyone in the World

Theoretically, if you have a Twitter account you can talk to some of the most powerful people in the world—even Beyoncé has a Twitter account. The prospect of being able to reach and connect with these people is pretty exciting. Of course, the wrong way to go about networking is just to @ people all the time who are probably not listening, but there is an opportunity that existed that didn’t 20 years ago. You never know who your biggest secret fan is online!

The best way to fully take advantage of social media networking is to follow people who inspire you in the field and try to join in on conversations where you think you have some credibility and advice to share. You’d be shocked at what kind of connections you can make with people all over the world.

photo credit: Maria Reyes-McDavis

Posted on July 6th, 2018 by Rachel Braam, Office Manager

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