Delegate, Focus, and GROW Your Business

What is “Creative Consistency” and How Can You Apply it to Your Business?

When building a brand, there are a number of important factors to consider. You want to make sure your brand is instantly recognizable with a unique selling point that grabs people’s attention. You want it to grow into a brand that people can trust, which represents credibility and excellence in its chosen field. Something that is crucial to achieving this is a concept called “Creative Consistency”. But what is it and how can you make it work for your business?

What is Creative Consistency?

Creative Consistency is the ability to maintain a consistent message when marketing your brand. The success of any brand is built upon a clear and simple message. You want to ensure this message and any relating themes are constant in all communications and campaigns. This helps to create an image of your brand in people’s minds and build confidence in your legitimacy and abilities.

How Can You Make it Work For You?

There are a number of ways you can apply the concept of creative consistency to your business.  When building your brand, it is important to think about it from the point of view of your target audience. What do they like? How do they interact with the world? Once you have a clear picture of who you are targeting you can start to think about ways to make your brand stand out. Being consistent in your strategy makes sure that people have a clear picture of what your brand stands for. You want to make sure you are as accessible as possible, and making things easy to follow is a big part of that.

Having a well designed logo can create brand recognition which is an essential part of building up any business. Ensure that this logo is present on all marketing communications so that people know to associate it with your business instantly. Along with having a recognizable logo, choose recurrent themes for your communications. A color scheme, buzzwords or a snappy tagline can all help to bring your brand a sense of identity that people can believe in.

When considering a new campaign, think about what makes your brand unique. Something that you offer that no-one else can. By keeping in mind the idea of creative consistency, ensure that your campaigns follow a common theme. You want people to know that it is your company straight away, without you needing to spend unnecessary time informing people.

Having a consistent message also means that you can delegate a lot of the work that comes with putting a campaign into action. You can confidently use a virtual assistant to create emails, promotional material and perform many other tasks because they have a basic outline to work from and a clear idea of how to deliver your message based on your brand identity. This makes your brand far easier to promote, taking a lot of the stress out of your marketing strategy.

Having a clear identity that people recognize and trust is the biggest part of making a brand successful. By taking a creative concept and applying it consistently, you can really bring your brand to life and make it something to be proud of.

photo credit: PLEXKITS

Posted on November 21st, 2018 by Rachel Braam, Office Manager

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