At BlogWorld 2011 (Manhattan) I had the chance to attend “The Ultimate WordPress Experience with Mitch Canter”. Mitch is a WordPress designer, developer, and contributor. He also has his own design company, studionashvegas.com.
Mitch began by sharing a brief history of WordPress:
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It can all start with a blog and a dream. Have you ever wondered if you could simply do what you wanted and make a nice living at it? Well, you can! You just need the passion and the drive and you will drive yourself right to success. Just ask Lewis Howes, who I had the amazing pleasure of meeting at Blog World 2011 in NYC. He told his story of how he started out blogging and it lead to webinars and a huge income.
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What would you give to have the rapt attention of your audience? To have the ability to engage them in a place they feel appreciated and close to you? To possess a feedback mechanism to ensure you are developing goods and services your audience will consume repeatedly? What is the value of a loyal fan-base that comes to you as a respected expert in your niche? A solid online community can offer all of these to an organization or company if community development is based on the needs of the audience versus the needs of the business.
A good online community is highly focused and niche-specific. It is a specialized place members feel they are in a supportive environment. Online communities should have a positive, upbeat appeal and be diverse in friendly members. It should be a place of learning and where relationships and connections with real people can be made. It is about making the audience member feel like they have you and other community members to relate to on a one-on-one basis.
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In order to build an audience, different avenues for regular discussion should be available to those in your organization’s audience. It could be as simple as your Facebook fan page content, or more in-depth such as a regular webinar or podcast. If it is possible, the best strategy incorporates fresh content 5 days a week. This rapid-fire content creation is a great way to get your audience used to tuning in at regular intervals and readily consume what you have to say.
Audience building is the difference between operating an eBusiness and a Social Business. You can sell goods or services online with an eBusiness which is merely a channel. However, a Social Business encompasses the contemporary shift in modern marketing that places esteem and value on the social connection an audience feels with an organization. The Social Business is networked and offers value to its members just for showing up.
We have ten seconds to engage an online user. Ten short seconds before some other more fascinating content has ahold of their minds and we have lost them forever. So here we are with our blog we post three times a week, having to fight for attention with the fast-paced stream of Facebook and Twitter. I see the blog like the tortoise and a social media feed like the hare. How can the blog ever keep up?
Well, unlike in the fable, the hare does not stop for a break so our modern tortoise has to come up with other means of keeping up. The blog must take on attributes of social media in order to compete. Using the same tactics one would for social media strategy when creating irresistible blogs. In social media, the difference between good content and remarkable content applies the following criteria when crafting a post:
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