It seems like common sense: in order to launch a successful brand, a business needs to be as popular as possible across the board. Erika Napoletano’s book The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) takes that conventional wisdom and turns it on its ear, offering innovative ideas for building a brand based on community building and “becoming unpopular.”
Read More »
The holiday season is approaching… fast. Halloween seems to mark the beginning of the holidays these days, though I started seeing aisles of decorations and specialty gifts in the stores at least a month ago.
I love the holidays. Besides the warm memories that have been with me since childhood, I love the friendliness and optimism that naturally bubbles up in people at this time of year. It’s an opportunity to connect and reconnect with the people in our lives and let them know how much we appreciate them.
And there is the one jarring note in the holiday music: Sending cards to our list of customers, associates, and friends to wish them well. Sending a personal message to our network is a wonderful way to celebrate the season, yes. But adding what if often a time consuming task to already busy end-of-year activities can be more of a burden than a joy.
Many companies lighten the burden by getting pre-printed cards that simply need to be stamped and addressed. They give up the personal touch out of necessity; better to send an automated and impersonal card than no card at all.
Wouldn’t it be great to retain the personal part of the mailing without losing the efficiency of automation? It can be done. We have a service that lets you put together your own card, message and even signature, and then creates and mails them to your list. You get to keep the personal connection and you get to ditch the burden of the manual mailing. What a great way to lose that jarring note in the music, and enjoy the season to the full!
As a business owner, coach, freelancer, or entrepreneur, we know that you are busy serving today’s customers while you are also thinking about how you can acquire more customers for tomorrow. You need to do both but spending too much time on one or the other can be costly. There’s a balance (but it’s not always easy to know what that balance is).
In an upcoming free teleconference called “From Full Schedules to Fulfilled: Delegating and VA’s for Business Growth”, Heather & Deborah are going to talk about delegation, why business owners need to use an assistant, and how to use a virtual assistant more effectively. The two of them will be answering your questions and sharing some of their best advice on how to become a master delegator and how to use a VA really effectively… and they’ll show you how these elements contribute to your business’s growth.
In order for this teleconference to be really valuable, we want business owners from different kinds of businesses (and at different stages of business growth) to participate. Heather and Deb will share with you some great ideas to use other people to help you grow your business, and you’ll have a chance to ask them questions and pick their brains.
It will be fun, informal, free, and the time you spend on the call will be more than earned back by the new-found delegation skills you’ll learn!
Check out Heather’s blog post over at HeatherVilla.com for more details.