Delegate, Focus, and GROW Your Business

The Basics of Writing Copy for Your Website

You might not be the next Ernest Hemingway, but you might be able to take a crack at your web content for your company’s website. Web writing is a kind of writing that is still relatively new, and a style of writing that is constantly evolving with the rapidly changing Internet.

Your website is the modern-day equivalent of knocking on doors for the traveling salesman of decades’ past. While we generally don’t go door-to-door to sell goods and services anymore, the same sales skills still apply: You want to put your best foot forward, you want to show the customer what kinds of products/ services you offer, and you want to make sure that they remember your company’s name at the end of the pitch.

A well-written website has the capability to wow your potential customers and get them to sign up for more information about your company and potentially order product or schedule a service. A poorly written website has the capability to turn your customers off quickly and make them never come back again, which is why it’s so crucial to get it right the first time.

Here are a few tips for writing copy for your website that will leave your customers wanting more.

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Spring Cleaning for Your Business: 3 Things to Do to Get More Organized

Spring is in the air! The birds are singing again, the snow is finally melting, and the weather is finally warm enough to walk outside without all your winter garb.

In all of the excitement for a new season to begin, it’s only natural that you should want to clean and organize your whole life to get ready for the warmer weather. Your home is an obvious place to get started—the windows will need washing, the siding will need power washing, and the garden will need tending to—but how can you also get your business organized during this season of renewal?

Here are some tips to do a little bit of spring cleaning for your business. Try one or try them all to get a renewed sense of motivation in your business!

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The 3 Benefits of Hiring a Virtual Assistant

Whether you’re a business owner, busy executive, entrepreneur, coach, or a consultant, chances are: your work is very busy.  Not only is your work life busy, but it’s likely that you also have tons of responsibilities outside your working hours—from date nights with your spouse to book club nights with the gals to picking up your kids from soccer practice—and life never seems to slow down.

Everyone is always talking about achieving the perfect work-life balance, but if you can’t seem to ever stop answering emails and the work keeps cutting into your home life, then maybe it’s time to make a change.

Hiring a virtual assistant is a great way to keep on top of everything in your work life while also making more room for what matters: your friends, your family, those movies you’ve been meaning to see, that book you put down six months ago, that room that needs redecorating.

In addition to giving you a better work-life balance, here are three benefits of hiring a virtual assistant.

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The 4 Rules of Customer Support

You’ve always heard that the customer is always right, but as it turns out—customer service is always a bit more complicated than that. Whether you’ve been in business for 20 years or two days, it’s always a good idea to remind yourself how to effectively, efficiently, and professionally assist your customers if there’s a problem or if they have a question.

Here are 4 golden rules of customer support that you’ll always need to follow.

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Give Your Business a Little Love by Doing these 3 Things

Whenever Valentine’s Day is near, it’s only natural to think about how you can show everyone around you a little love—your spouse, your girlfriend or boyfriend, your children, and your friends. But did you ever think to extend that little bit of extra TLC to your business?

In the spirit of Valentine’s Day, we thought we’d give you a few suggestions to give your business a little bit of extra attention during this season of love.

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Relax After Work: 4 Strategies

Whether you had a day filled with meetings with upset clients, you accidentally misspelled something in your marketing email you sent out to your customers, or you just had one headache after another, you need to relax—and now.

When you’re feeling the weight of the world on your shoulders, there are multiple ways to unwind from it all and relax.

Here are 4 strategies that can really work when trying to relieve stress.

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