This third article in this series focuses on an obvious option, but we often ignore it: Unsubscribe. I know. You want the updates on what your competitors are doing; or the time of that new book release. However, in all honesty, when was the last time you actually opened the email? Once a quarter, you need to take the time to unsubscribe. You could think of it like a spring-cleaning. Assign the task to your virtual assistant or follow the steps below.
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You may have started implementing the strategies we discussed in the first article or perhaps it is still on your to-do list. The second part in this series aims at a more radical change—we will be changing our perception of our inboxes. We will start looking at inboxes in an action-oriented way.
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If you are a successful entrepreneur or online business executive, you most likely could be experiencing email overwhelm. Emails of companies you never subscribed to and that of events you never plan to attend may visit your inbox regularly. The major irritants are the ones that try to market their goods to every human being on the planet. Equally annoying are the emails that you subscribed to, which do not provide any content of value, carrying only a sales objective.
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Last time we talked about knowing when and how often to communicate, and about making all communications relevant to your subscribers. Today, we’re talking about the no-no’s of communicating with your list, How NOT to Communicate…
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It seems nowadays, everyone has a “list.” If you are among the thousands of people who conduct some aspect of their business online, chances are you have a list of your own. Having an email marketing list is an enormous asset to be a successful business in today’s fast-moving economy, but the big question is, do you know the “rules” of engagement?
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Email is a vital communication hub of nearly every business, especially for those that operate fully online. You may be communicating with your entire audience via email only through a helpdesk type of system. Or perhaps you have diverse employees or consultants scattered across the country or even the globe. Even if you just use email to communicate a few vital bits of information, effective communication can go a long way in getting good results. Email, therefore, is a very important way to stay in tuned with both your clientele and those that contribute to your team.
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