In the first two articles in this series, we’ve covered the use of list builder software and how to optimize the appeal of your opt-in form box on your website. Now that you have things in place for capturing the contact information of interested leads, you’ll need to focus on gaining more traffic and drawing from a wider range of potential followers. Using a variety of marketing strategies will allow you to reach the widest range of new leads.
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Step one in building your list was selecting your list building software and determining what type of information you want to collect through your opt-in box. For this article, we will focus on some of the ways that you can encourage people to click on those fields and opt-in to your mailing list by actually filling them out.
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Email marketing is the direct marketing tool of the digital world. In order for it to be affective, however, you need to build your own qualified list of individuals who have agreed to be on your mailing list. Sending out unrequested promotional emails to a broad spectrum of email addresses will only end up getting your message caught in spam filters and sent to Junk Mail.
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Last time we talked about knowing when and how often to communicate, and about making all communications relevant to your subscribers. Today, we’re talking about the no-no’s of communicating with your list, How NOT to Communicate…
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It seems nowadays, everyone has a “list.” If you are among the thousands of people who conduct some aspect of their business online, chances are you have a list of your own. Having an email marketing list is an enormous asset to be a successful business in today’s fast-moving economy, but the big question is, do you know the “rules” of engagement?
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If you are new to email marketing, the whole opt-in process can be confusing. Of course you want people to opt-in and to grow your list but often you may be getting poor quality addresses added to your list that never bother to even read what you are sending. When it comes to opt-in methods, knowing the benefits of double versus single is key to creating an email list that works. Just like on an ice cream cone, two scoops is better than one!
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