Delegate, Focus, and GROW Your Business

How to Make the Most of Your Time Once the Kids Go Back to School

The school supplies have been bought, the first day outfits have been picked, and now the kids are finally getting ready to head on that big yellow school bus and make it in time before the first bell.

Summer is a wonderful time for the whole family, but between the vacations, summer camps, and kids running around the house, it can be difficult to get things done at work. But as the kids head back to school and get back into “work mode,” it can be a good chance for you to get into gear as well.

Here are a few tips on making the most of this time so that you can get ahead.

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Tips on Attending Your First Conference

Attending a conference is a great opportunity to learn from experts in your field and meet new colleagues all over the country (or even all over the world) who can be a great asset for business advice and guidance. But attending your first conference ever can be a really intimidating experience, especially if you’re all by yourself.

It’s really easy to just attend the workshops and withdraw into your hotel room without interacting with anyone—but you would be doing yourself a disservice!

Here are a few tips on attending your first conference confidently and coming away with new contacts, fresh ideas, and a new outlook on work.

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The Basics of Writing Copy for Your Website

You might not be the next Ernest Hemingway, but you might be able to take a crack at your web content for your company’s website. Web writing is a kind of writing that is still relatively new, and a style of writing that is constantly evolving with the rapidly changing Internet.

Your website is the modern-day equivalent of knocking on doors for the traveling salesman of decades’ past. While we generally don’t go door-to-door to sell goods and services anymore, the same sales skills still apply: You want to put your best foot forward, you want to show the customer what kinds of products/ services you offer, and you want to make sure that they remember your company’s name at the end of the pitch.

A well-written website has the capability to wow your potential customers and get them to sign up for more information about your company and potentially order product or schedule a service. A poorly written website has the capability to turn your customers off quickly and make them never come back again, which is why it’s so crucial to get it right the first time.

Here are a few tips for writing copy for your website that will leave your customers wanting more.

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How to Plan for a Vacation When You’re Self-Employed

Vacations are your chance to truly get away from it all—your phone, your computer, your meetings, your commute, and house hold responsibilities. But why does it take so much work to get prepared for a vacation, especially when you’re self-employed?

In addition to worrying about getting to the airport on time, fitting everything in your bag, and making sure you have someone available to water your plants and check the mail, if you’re self-employed or you own a business you also have to make sure everything is prepared to be temporarily closed down or that someone is there to fill in as temporary boss.

Here are a few tips on planning for a vacation when you’re self-employed.

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What is a White Paper and How Do You Write One?

The term “white paper” can mean different things to professionals depending on what sector of industry they’re in. So what is a white paper? How do you write one? What items need to be included in a white paper? And why would you write one?

We’re here to answer all of those questions and more about white papers.

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How to Know When You’re Ready to Write an e-Book

Whether you’ve always had a secret fantasy of publishing your own book, or you never fancied yourself a writer, writing an e-book can be a great way to reach out to your customers, connect with others in your industry who are passionate about your field, or a way to put solutions out in the world for existing problems.

Here are a few signs that you might be ready to write (and publish!) an e-book.

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