Delegate, Focus, and GROW Your Business

How to Write Good Web Copy

One of the best ways to get your website to stand out is by writing excellent web copy. Good web copy is so much different than other types of writing, and what’s considered “good” is often changing. So how do you write good web copy, and how do you make sure that your web visitors don’t click away from your page? Here are some tips on writing effective web copy for your website.

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Keyword Research: Jaaxy vs Google

What is Keyword Research?

Keyword research involves using keywords to discover actual search terms that people enter into search engines like Google, Bing, Yahoo, and so on, and researching how those keywords point people to what they are searching for online. Such data concerning search terms enables website builders and internet marketers to structure their site content strategy and marketing strategy to be more profitable.

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Five Reasons to Your Website Optimize

You’ve done it!  You’re finally ready to launch your website and get it up and running. You’ve gotten all the materials together and you can already see it.  It looks great…but who will see it besides you?

That’s where website optimization comes in.  In a nutshell, SEO (Search Engine Optimization) links your site with searchable keywords and tags, helping potential customers find your site faster.

Think of how many people could be reached and what that could mean for your bottom line.

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4 Important Differences Between Copywriters and Content Writers

In today’s digital world, most business owners find they need the skills of a writer for their online marketing. While they may be excellent at what they do in their own industry, not everyone has the skills needed to write excellent content or promotional materials. But when it comes time to hire a writer, it is important to understand the differences between the two main types that businesses use: copywriters and content writers. Here are four important differences to help you determine which has the skills you need.

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Get your Blogging Ideas into Virtual Reality

Blogs are a great way for new potential customers to take a look at your business, before you actually meet. The worldwide web is where most people go to find what they need these days, which gives you the amazing opportunity to get new clients from around the globe. Whether you need help just getting a blog started or keeping your blog updated, you might realize that your expertise could be used more efficiently elsewhere in your business.

You may have an abundance of ideas to get some blogs started, so find someone with expertise and time to put them in order for you. Hiring a virtual assistant, who knows about blogging and content management, will save you the painstaking time and energy of learning one more thing. They take what you have written, edit it and post to your website. Even if writing isn’t your thing, a virtual assistant can put words to your blogging ideas.

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Maximizing the Impact of Your Website

What does your website say about your company to your customers? If you are not sure, it may be time to take a fresh look at what your customers are seeing when they visit your site. Most companies spend a good amount of their digital marketing budget on directing customers to visit their website through SEO efforts and PPC advertising, yet often the website is a poor example of the quality they want to express. To maximize the impact that your website has on visitors, here are a few questions to address.

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